Jarrett Fuller

Facebook GMS Summit 2014 Branding

The Facebook Global Marketing Solutions Summit is an annual internal sales conference held in San Francisco, CA. In 2014, I designed and developed the conference's identity based on the theme "Dare." Instead of a traditional static logo like the conference had done in the past, I developed an ever-changing system where the letters in DARE revealed different imagery of daring or adventurous activities. In addition to the branding, I also worked on all the environmental design, signage, and stage design.

  • Branding
  • Art Direction
  • Environmental

↑ The letters in DARE represented a window into the future, showcasing daring situations and activities. Each place the logo was seen, different images were show to keep the event lively and the branding interesting. We also developed international versions to represent the different Facebook offices attending from around the world.

↑ Name badges and environmental signage

↑ Mark Zuckerberg on stage in front of the conference branding.