Jarrett Fuller

Instagram Ads Product Guide

To help showcase Instagram's advertising products, I was asked to design a printed product guide that would be delivered to top agencies and clients to highlight video, photo, and carousel ads. The final piece aligns with Instagram's premium branding efforts with heavy paper and special die cuts and foldouts.

  • Design
  • Art Direction
  • Editorial
  • Print

↑ The cover featured a die cut square, echoing Instagram's signature square photos. When opened, the inside cover features beautiful photography.

↑ To show how carousel ads work, the inside panels folds out, revealing how advertisers can include multiple photos in their ad units.