Jarrett Fuller

J-Card Press

J-Card Press is a new, independent publishing company specializing in short books on underground bands. We worked with J-Card to establish a visual identity and design system for branding and cover design. The gridded covers and unified color scheme allow for consistency across bands and genres while promoting a single series to encourage collecting each book.

  • Branding
  • Book Design
  • Design System

↑ We designed a flexible system to allow for a range of band names and imagry while keeping each cover part of a larger set. Books are numbered to encourage collecting the entire set. A typographic system and color pallette was established for the first ten books.

↑ The logo features an abstracted j-card, the folded covers used on cassette tapes. It can be used at large and small sizes, both with and without text.